Linda Chaé, President and CEO

Ms.Chaé has over 35 years’ experience operating her own skin care companies. During that time, she has led the way in the development of natural, then organic and now ToxicFree® products. After 15 years of experience, in the late 1980s, Linda was asked to develop and become the Spokesperson in the first of two television infomercials. Her 1989 makeup show was as successful as her first skin care infomercial. Collectively these “paid programs” garnered over $200 Million in sales, with over 1 million loyal customers. The Los Angeles Times and Vogue Magazine wrote glowing articles about Linda, concluding, “I love Linda Chaé. And you will, too.” Linda’s authenticity has allowed her to develop a trusting and deep connection with women (and men) in large audiences or on national Television. Chaé's new product lines capitalize on the unique ToxicFree selling proposition and her high performance formulas – supporting her commitment and mission to deliver safe effective products for her customers.

Frank Maggio, COO and Chairman

Mr. Frank Maggio has broad experience in the Cosmetics industry as well as sales and marketing. His experience at J. Walter Thomas (at that time, the largest advertising agency in the world) and subsequently at General Foods in the Maxwell House division servicing the buying offices of major food chains in southern California, gave him a solid background in global product marketing and promotions. Mr. Maggio launched his own sales representative company in the beauty salon industry segment where he met Linda Chaé. He began his own aloe vera skin care line, Aloe99, and marketed the products through all the major mass-market U.S. retailers, expanding into Europe, South America and Asia. Frank’s expertise in the Direct Response Television (DRTV) market grew out of his supporting and managing Linda’s companies and the Television Direct retail sales business beginning in the 1980’s. Mr. Maggio is a Graduate of the University of Southern California where he majored in Marketing.